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                                  1. 东方经济网

                                    放东西研究院发布:95后生活空间理念洞察报告

                                    2017-07-30 10:22    来源:东方经济网      字号:

                                      过去两年的时间里,95后陆续步入职场。他们的消费观、兴趣点、生活习惯成为各大品牌和调研机构的争相研究的对象。2017年起,一站式储物平台放东西针对大都市年轻一代面临的生活空间狭小、经常出差换房的生活痛点,推出了包含上门取送服务的个人物品寄存和闲置交易服务。在对千余名年轻人的服务过程中,通过数据分析和抽样调查,放东西研究院发布了《95后生活空间理念洞察报告》,多角度分析了尚在大学及刚踏入社会的95后们对于生活空间的利用观念、以及其背后折射出来的物品购买及使用习惯。

                                      

                                    云图片

                                      1、40%以上的95后年轻人推崇品质购买,一次购买长期使用

                                    下载游戏牛牛   YUJINGLIGUODUANQUEJINGJIDEZUFUMUYIDAISHENMEDOUBUSHEDEMAI、SHENMEDOUBUSHEDERENG,YIJIFUMUZHEIYIDAIZHONGSHIPINPAIHEXINGJIABIXIANGBI,95HOUGOUMAIWUPINGENGDUODESHICHUYUXIAIHEPINZHI。DUIYUZHEIXIECHUCHUMAOLUDENIANQINGRENLAISHUO,SHANGPINXUANZEBUZAIYIJIALIANWEIZHUYAOKAOLVYINSU,ERSHIXUANZEZIJIKEZHIFUFANWEINEIPINZHIZUIJIADE(ZHEIYANGWANGWANGYIWEIZHEKEZHIFUFANWEINEIJIAGEZUIGAODE)SHANGPIN。GOUMAIYOUPINZHIBAOZHENGDEWUPIN,YICIGOUMAIZHANGQISHIYONG。

                                      

                                    云图片

                                      2、半数以上95后年轻人认可极简主义,与囤物癖说不

                                      BIYEHOUZAICHENGSHILIZUJIEGONGYUSHENGHUO,YIJINGCHENGWEIZAIDACHENGSHINIANQINGRENDEYIZHONGSHENGHUOFANGSHI。ZAIZUJINDEZHIFUSHANG,SHENGHUOPINZHIZHISHANGDE95HOUZHONGBUFAYUANYIHUAYIBANYISHANGDEGONGZILAIZUGEDIDUANSHANGKE、JIAOTONGBIANJIEDEZHUSUO。DACHENGSHIZUFANGGUI,SHIDENIANQINGRENDUIYUZUFANGKONGJIANDEYOUXIAOLIYONGLVKANDEJIWEIZHONGSHI。“DUANSHELI”ZUOWEIJIAJUKONGJIANZHENGLIDEXINLINIAN,ZHENGZAISHIXIANIANQINGQUNTIZHONGFENGMI。ZHIHUSHANGDEJINGDIANDAANQU,YOUYITIAOWENDADIANZANSHUJINLEQIANSAN——WEN:“ZUONAXIESHIQINGKEYITISHENGSHENGHUOPINZHI?”,DA:“DINGQIRENGDONGXI。”

                                      

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                                      3、50%的受访者在过去一年中曾有购买过收纳工具的经历

                                      XUESHENGSUSHEHEZUJIEGONGYUDEKONGJIANXIAXIAO,WEILESHIFANGKONGJIANHUOZHESHIDEKONGJIANGENGZHENGJIE,NIANQINGRENHUIXUANZESHIYONGSHOUNAGONGJU。YIBANYISHANGDESHOUFANG95HOUBIAOSHIZIJIZAIGUOQUYINIANZHONGYOUGOUMAIGUOSHOUNAZHENGLIGONGJU。ZAIGOUMAIGUOSHOUNAGONGJUDERENQUNDANGZHONG,NANSHENGZHANBISANCHENG,NVSHENGZHANBIQICHENG,PINGJUNXIAOFEIWEIDANCI100YUAN。

                                      

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                                      4、四成以上有多处住所的年轻人在换季时对物品进行候鸟式搬迁

                                    下载游戏牛牛   ZAIBEISHANGGUANGSHENHANGDENGDADOUSHIDAPINDE95HOUNIANQINGREN,RUOYOUDUOCHUZHUSUO,BAOKUOTONGCHENGFUMUJIA,HUOZHEJIAXIANGDELAOJIA,WEILEZENGJIAZISHENDEJUZHUKONGJIAN,HUIZAIJIJIEZHUANHUANDESHIHOUXUANZEJIANGGUOJIWUPINJIHUILAOJIA,YISHIFANGRICHANGJUZHUKONGJIAN。DANGRAN,RUOMEIYOUDIERZHUSUODENIANQINGREN,YEHUIXUANZEYONGDAOXIANG“FANGDONGXI”ZHEIYANGDEGERENWUPINJICUNFUWUJINXINGHUANJIWUPINCUNFANG。DANGSHIZHONGXINKONGJIANDENIANZUJINJIAGEYIJINGBIJIN4000YUAN/PINGMI,JIANGSHIZHONGXINJUZHUKONGJIANHESHIJIAOHUOLAOJIAKONGJIANJINXINGZHIHUANYITISHENGJUZHUSHUSHIDU,YIJINGCHENGLEHENDUONIANQINGRENXIGUANDEZUOFA。ZAISUOYOUHOUNIAOQIANXIWUPINDERENQUNZHONG,XINGBIEBILIWEI:NVSHENG90%,NANSHENG10%。ZAISUOYOUHOUNIAOSHIQIANXIDEWUPINZHONG,YIWUXIEMAOSHULIANGZHANBI60%、BEIRUYUEZHAN20%、JIJIEXINGDIANQIYUEZHAN10%、WENYUSHUJIZHAN10%。

                                    作者:佚名   责任编辑:刘洋
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