下载游戏牛牛

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                2. 东方经济网

                  全面赋能暴风电视,风行加速中国版Roku布局

                  2019-02-25 10:54    来源:东方经济网      字号:

                    日前,不少居家抗疫的暴风电视用户,正在选择将自己的电视系统升级为风行的FUNUI系统,以获得更多的内容、更流畅的体验、更稳定的服务。  

                    去年11月,风行与深圳暴风智能科技有限公司,开始了暴风电视(简称大屏平台)的独家代运营合作,期限为10年。合作期内,风行将独家代运营暴风电视平台的用户、内容、会员、广告等业务。暴风电视用户在其终端设备上所获得的内容服务,包括百视通、爱奇艺(奇异果)等平台的内容,将完全由风行交付并运营。为此,3个月以来,风行为暴风电视用户定制了暴风版FUNUI系统和服务升级方案,以实现对用户长期交付可持续的优质服务。

                  下载游戏牛牛   RUJIN,FENGXINGZAIDAPINGLINGYUDESHENFEN,YOULEDUOZHONGJIAOSE:ZIYINGLEFENGXINGDIANSHI、JVCDIANSHILIANGGEHULIANWANGPINPAI,TONGSHI,YUGUONEIYIXIANDIANSHIPINPAICHANGSHANGHEBUJIANJICHENGSHANGZHANKAILESHENCENGCIDEOSHEZUO,CIWAI,FENGXINGHAITONGGUOJISHUHEZUOMOSHIDUIJIELELIANXIANGDENGPINPAIDEHULIANWANGDIANSHIGUANGGAOJINGYINGYEWU,ERJINQIFAZHANSHITOUXUNMENGDECHENGZISHIPIN,YESHIFENGXINGZAIDAPINGSHIPINLINGYULVHUOHAOPINGDEAPPCHUANGXINCHANPIN,QUNIANDIZUIXINFABUDE“DAPINGTONG”,ZESHIFENGXINGDUIQISUOJIERUDESUOYOUDAPINGPINGTAIZIYUANJINXINGZHENGHEBIANXIANDEYINGXIAOPINGTAI。CICIYUBAOFENGDIANSHIDEDAIYUNYINGHEZUO,ZEKAIQILEQUANXINDEMOSHI:ZHENDUIDULIZHONGDUANCHANGSHANGHUOBANDEQUANBUYONGHUDEZHENGHEYUNYING。

                    DUIBAOFENGDIANSHIDEDAIYUNYING,SHIFANGLEYIGEQIANGLIEDEXINHAO:FENGXINGJINNIANLAIZAIXIAOPINGKAIFANGYUNYINGDEJICHUSHANG,JIASULEDAPINGDEKAIFANGYUNYINGBUJU,QIQUANQUDAONEIRONGYUNYINGFUWUDEBANTUYUEFAQINGXI,“ZHONGGUOBANRoku”FAZHANZHANLVEDELUODIYEYUEFAJIANSHI。

                    【多赢的合作,风行FUNUI激活大屏存量市场】

                    ZHEISHIYICIDUOYINGDEHEZUO。DUISHENZHENBAOFENGZHINENGKEJIERYAN,ZUOWEIZHINENGZHONGDUANSHEBEICHANGSHANG,QIXITONGJINEIRONGPINGTAIYUNYINGDEBEIHOU,BAOHANZHEDUIYONGHUFUWUDECHENGNUO,ERCIQIAN,SHENZHENBAOFENGMIANLINZHEYONGHUFUWUWEIXIDEKEGUANTIAOZHAN,YUFENGXINGDEHEZUO,NENGCHIXUJIAOFUDUIYONGHUDEYUNYINGFUWU。DUIFENGXINGERYAN,DAIYUNYINGHEZUO,KUOCHONGLEQUANQUDAONEIRONGYUNYINGBANTU,ZENGQIANGLEQIDUOPINGTAIYONGHUYUNYINGDENENGLI。DANGRAN,ZHENZHENGSHOUYIDEHAISHIYONGHU,YINWEIFENGXINGDE“JIESHOU”,YONGHUNENGGOUHUODECHIXUWENDINGDECHANPINHENEIRONGFUWU,YIJIGAOPINZHIDENEIRONGTIYAN。

                    FENGXINGBAOFENGDEHEZUO,HUOJIANGCHENGWEIHULIANWANGDIANSHILINGYUCUNLIANGJINGYINGDEXINGYEFANBEN——DANTIDEZHUANYENEIRONGYUNYINGFUWUSHANG,WEIDUOGEFENSANDEZHONGDUANPINGTAITIGONGTONGYIDEZHENGHEYUNYINGFUWU,DUOPINGTAIDEGUIMOHUA、JICHENGHUAYUNYING,WEINEIRONGFENFAYUNYINGSHIXIANLEJIANGBENZENGXIAO,TONGSHIWEIYONGHUHEGUANGGAOZHUCHUANGZAOLEXINDEJIAZHI,YEDAZAOCHULEYIGEBUYIYANGDEDAXIAOPINGSHIPINNEIRONGZHUANYEYUNYINGFUWUDESHANGYEMOSHI。

                  下载游戏牛牛   HULIANWANGDIANSHIXINGYE(DAPING)JINNIANLAIYIJINGCONGGUIMOZENGZHANGJINRUDAOLEJIAZHIWAJUEDEXIABANCHANG,ZHANGDUANSHIPINNEIRONGDEFENFAYUNYINGNENGLIYISHANGSHENGWEIZAIXINYILUNJINGHEGEJUZHONGNENGFOUCHENGWEIYINLINGZHEDEGUANJIANDIAN。CONG2017NIANKAISHI,FENGXINGBUZAIZHIJIANGZIJISHIWEIJIYUZIJIASHIPINPINGTAIDEHULIANWANGDIANSHIZHONGDUANCHANGSHANG,ERSHIZHUANSHENFALIKAIFANGYEWUFANGXIANG,WEIHEZUOPINPAIZHONGDUANTIGONGYONGHUPINGTAIHENEIRONGYUNYINGFUWU,YI“FUNUI”ZHEITAOZHINENGDIANSHIOSPINGTAITIXIWEIZHUYAOZAITI,FENGXINGZHIJINYIYONGYOUJINSANNIANDEMIANXIANGDUOJIAZHINENGDIANSHICHANGSHANGZHONGDUANDEPINGTAIYUNYINGJINGYAN。2018NIANYILAI,FENGXINGTUICHU“CHENGZISHIPIN”,TONGSHIMIANXIANGHULIANWANGOTTZHONGDUAN,YIJIIPTV、GUANGDIANDTVDENGYUNYINGSHANGTVYEWU,TIGONGGENGKAIFANGDENEIRONGCHANPINJIFUWU。KEYISHUO,ZAIZHENGGEDAPINGLINGYU,FENGXINGDENEIRONGHEQUDAOZHENGHENENGLIYICHUYUXINGYELINGXIANDIWEI,ZHEIYESHIFENGXINGZHISUOYINENG“JIESHOU”BAOFENGDIANSHIPINGTAI(DAPING)YUNYINGDEYUANYIN。  

                    【全渠道内容运营服务,风行的中国版Roku之路】

                  下载游戏牛牛   CHUANGLIYU2005NIANDEFENGXING,QUANCHENGJINGLILESHIPINXINGYEDEYANJINSHI。CONGHULIANWANGSHIPINPINGTAIDAOTAIWANGRONGHE,ZAIDAOHULIANWANGDIANSHIZHONGDUANCHANGSHANG,ZAIDAOZUIXINDEDAXIAOPINGQUANQUDAONEIRONGYUNYINGFUWUSHANG,FENGXINGYONGYOUPC、YIDONG、TVDUOZHONGYEWUXINGTAI,KUAYUELEZHONGDUAN、QUDAO、NEIRONGJIEXIAN,YONGYOUDASHIPINLINGYUDUOYEWUKUAYURONGHEYUNYINGFUWUNENGLI。

                  下载游戏牛牛   FENGXINGDERONGHEFUWUNENGLI,CHULEYUANZIYUZISHENDEHULIANWANGJIYIN,YEDEYIYUFENGXINGBEIHOUDELIANGGEJUTOU,GUONEILINGXIANDEXIAOFEIDIANZIZHIZAOSHANGZHAOCHIGUFEN,YIJIQIDAHULIANWANGDIANSHIPAIZHAOSHANGZHIYIDEDONGFANGMINGZHU。CONGYINGJIANDAORUANJIAN,CONGGONGYINGLIANDAOWENYUNEIRONG,FENGXINGYONGYOUWANZHENGDECHANYELIANTIAO,TIANRANJUBEIRUANYINGJIEHEHEDUOCHANGJINGRONGHEFUWUDEYOUSHI。

                  下载游戏牛牛   ZI2018NIANQI,JIYUZIYINGHEKAIFANGFUWUDESHUANGZHONGZHANLVE,FENGXINGJIANGGONGSIZHUANXINGDINGWEIWEIDAXIAOPINGQUANQUDAONEIRONGYUNYINGFUWUSHANG。XINDEFENGXINGYI“RANGNEIRONGLIUDONGGENGJIANDAN”WEISHIMING,TONGGUOZHINENGJISHUQUDONGDEDUOPINGNEIRONGFENFAYUNYING,BANGZHUSHANGXIAYOUTIGAOGELEISHIPINNEIRONGFENFADEXIAOLVHESHOUYI。YIFANGMIAN,TONGGUODUOZHONGFANGSHIJICHENGHEZHENGHEQUANWANGSHIPINNEIRONG,DAZAOFENGXINGDAXIAOPING“NEIRONGYUN”FUWU;LINGYIFANGMIAN,TONGGUODUOZHONGCHANPINJISHUFANGSHI,DUIJIEDAXIAOPINGQUANQUDAOZIYUAN,JIANG“NEIRONGYUN”FUWUTONGGUOQUDAOHUOBANDEZHONGDUANPINGTAICHONGFENCHUDAZUIZHONGYONGHU。

                    JIYUQUANQUDAONEIRONGFENFAYUNYINGFUWU,FENGXINGMUQIANYILIANJIELESHUBAIJIASHANGYOUNEIRONGPINGTAIHUOBANHEXIAYOUZHONGDUANPINGTAIHUOBAN,CHUDALELEIJISHUQIANWANDEDAPINGZHONGDUANJIATING,YEFUWUZHEYUEDUGUOYIDEXIAOPINGZHANNEIZHANWAIYONGHU。TONGGUOYONGHUFUFEIHUIYUANSHOUYI、GUANGGAOSHOUYI、ZHANWAIHEZUOFENCHENGSHOUYIDENG,SHIXIANLEYUNYINGYEWUDECHIXUYINGLI,BINGWEIWEILAIKECHIXUFAZHANKAITUOCHULEYITIAOBUTONGYUSHIPINPINGTAIHEZHONGDUANCHANGSHANGDEDAOLU。

                    在以智能电视为代表的大屏市场,风行的道路选择与美国Roku最为相似,前者作为美国互联网电视领域专业运营平台的上市公司,市值一度高达1000多亿人民币。风行在过去几年,面向自营及开放合作的大屏终端伙伴,通过风行的OS(FUN UI大屏终端操作系统)及橙子(大屏端视频APP)等产品,连接上游合作的内容平台,为用户提供专业的内容运营服务。通过专业的集成化运营,一方面提高用户的内容获取体验,另一方面规模的提升,也提高了内容付费会员分销及大屏广告营销变现的效率。这和Roku的业务模式基本一样,至于竞争环境和运营规模,二者存在差异,但风行正在加速整合,这个差距正在逐步缩小。

                  作者:佚名   责任编辑:刘洋
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